Education & E-Learning

• Optimize Student Sign-Up and Retention: The platform aimed to increase the enrollment rate, and to further enhance client retention.
• Improve the Discoverability of Course Materials: Despite offering high-quality courses, certain courses were not receiving enough attention because they ranked low on search engines.
• Enhance Usability to Increase Engagement: This was a major issue that affected this client due to low session length and high bounce rates.
• Improve Time Spent and Decrease Bounce Rates: The client was facing issues with below-average engagement of users and high bounce rates.
• ‍Improve the Backlink Profile: As the platform had restricted domain authority in their specialized industry, the project required enhancing the search results with authoritative backlinks.

Once the client’s objectives were identified, we developed a strategy centered around off-site SEO and targeted backlink building to boost the client’s visibility and authority in the education sector.

The central strategy was:

• Build domain authority by launching a comprehensive backlink campaign focused on acquiring links from high-authority academic institutions and education-related websites.
• Target specific course pages with link-building efforts to improve rankings and increase visibility for the client’s key course offerings.
• Diversify backlink sources by securing links from a mix of educational blogs, resource hubs, and academic journals to strengthen the backlink profile and broaden search engine exposure.
• Continuously monitor and refine link placements, adjusting strategies based on performance metrics and search engine responses to ensure ongoing success and growth.

The comprehensive SEO plan put in place delivered outstanding results for the e-learning platform. Through our campaign, the number of people signing up for courses increased by 142%. This was a result of changes implemented to influence the search engine rankings, website conversion, and the reputation of the e-learning site. 

Other notable results include:

• Keywords in the top 3 positions increased from 6 to 21, up by a staggering 250%.
• A significant improvement was observed with the number of keywords in the top 10 positions, rising from 18 to 42, a rise of 133%.
• The keywords located in the top 20 positions rose from 30 to 70, an increase of 133%.

These, among other things, highlight the fact that the right kind of change with respect to the SEO of the platform has happened (and was happening).