Insurance Brokerage

• Elevate the clients chosen keywords into the top positions of a Google search. At the time, none of the insurance brokers’ core keywords were on the top three pages of a Google search result.
• Utilize Managed SEO strategies to attract more mobile searchers. Over half of all internet traffic comes from mobile devices, so it was vital we improve the mobile experience and reduce the visitor bounce rate.
• Improve the Google ranking of longer tail keywords the client specializes in. These unique keywords had very little competition, but unfortunately, the client was still not ranking due to poor optimization of the site.

Once collectively defining with the client the metrics for success. It was time to start a backlinking campaign to boost the site’s Google ranking.

The well-researched content our team of copywriters wrote for the client made the website an authority in the world of insurance brokers. The only thing he lacked was an audience, so the goal was to find sites operating in relevant fields that had high metrics to host our content and our backlinks.

Our team of copywriters wrote high-quality content pieces designed to boost identical keywords found on the client’s web pages. These articles were then accepted as guest posts by the relevant domains we found, who appreciated the quality content that would also help their site.

Our efforts to optimize the clients site and build a unique backlink campaign produced incredible results! Even in a very saturated field like insurance marketing. The client was so impressed with the results he expanded his campaign and remains with us to this day.

Organic traffic to the site grew every month and, by the mid-year, had grown to an incredible 210%.  Repeat visitors had also increased from 18% before the campaign to a remarkable 60% in six months.

What was most important to the client, however, was how our campaign boosted his lead generation. In six months, the number of leads generated from organic web traffic ballooned to an outstanding 70%. This is truly remarkable, considering before the campaign, that number was at a paltry 20%.

With Managed SEO the aim is to grow organic traffic through searches on relevant keywords. Referral traffic is only a minor consideration although client did experience an increase in this area.

The improvements we made to the site’s content led to a drastic decrease in visitor bounce rate or the percentage of visitors who exit the site without clicking on a second page. Bounce rate dropped to 60% starting from 95%.

Finally, the client’s keyword rankings improved across the field.

• Keywords in the top 3 places increased from 1 to 3, an increase of 200%.
• Keywords in the top 10 places increased from 15 to 25, an increase of 66%.
• Keywords in the top 20 places increased from 33 to 57, an increase of 72%.

The great thing about OutReachFrogs labor intensive approach to crafting effective backlinks is that it can be applied to any business, no matter the industry you operate in. If you are interested in boosting your site’s ranking, organic traffic, and leads generation, contact us today to get a one-on-one consultation with our SEO Experts.